Issue: Smoking causes your expected lifespan to decrease, thus, living to a lesser age.
Angle: To adults who smoke.
Story: My idea shows how smoking affects your life as a metaphor. Life itself is limited and death is inevitable. So why smoke, because it harms yourself and others, and can cause that limited life to become even shorter. In the metaphor, the cigarette itself represents your life/lifespan. By smoking, you really are burning your life away because as you smoke, the cigarette decreases in size which represents your lifespan decreasing too. I plan to use this idea by showing a 'time-lapse' of a cigarette burning, and using voice-overs explaining the metaphor.
Message: Don't Burn Your Life Away. Don't Smoke.