The Heart Project: An Anti-Bullying PSA

     Hey Everyone! I was just roaming Vimeo, and found a very inspiring PSA that I'd like to share for this week's reflective response. This PSA is called "The Heart Project", and promotes stopping bullying, specifically within children and youth. What I like about this PSA is that they show the raw truthful answers coming from children. The children were asked to create a heart using paper and scissors. Then they were asked multiple questions about the heart; "What is a heart?", "What can hurt the heart?", and "Can you fix the heart?". With each question, a few children gave their answers. It really gave a sense of the perspective of various children. In my opinion, asking the children questions and hearing their answers got me more connected to the topic than if you were to just list a bunch of bullying statistics. When asked, "What can hurt the heart?" the children began listing out mean insults, and physically crumpling, tearing, and hurting the paper heart they just made. This was a representation of how someone can feel when they are bullied. When asked, "Can you fix the heart?" the children found it difficult to put back together a ripped heart, even if an apology was made. One of the kids actually said, "When all of those scars are there, you can not make them disappear". This was to show that even though you may apologize over and over, scars will remain on the heart from how you made it feel. This PSA had a simple idea, as Mr. M says, all of the best videos have the simplest ideas. They didn't use crazily creative shots, and I don't think it was necessary to do so. The idea was simple, and I got the message clear. I think it was a very nicely executed PSA. You can watch the PSA below. Tell me what you think about it. Hope you enjoy it! Well, that is it for this week's reflective response! Thanks for reading! Bye!

The Heart Project (Anti Bully PSA) from Stefano Azario on Vimeo.